To promote literacy and libraries, a Diary of a Wimpy Kid ice-cream truck will tour more than 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.” They will have free ice cream, and are promoting Diary of a Wimpy Kid: Dog Days, Jeff Kinney’s fourth book in a very popular series.
Diary of a Wimpy Kid: Dog Days, which releases on Monday, October 12, with a first printing of 3 million 
copies, has a yellow cover, which follows the red, blue, and green covers of the of the first three books in the series.
“I didn’t want my fans to have to wait a year for a new book,” says Kinney. “I’m very excited about Dog Days, because it takes Greg out of the school setting for the first time. It’s been a lot of fun to write about the Heffley summer vacation.”
To promote literacy and libraries, there’s also a Diary of a Wimpy Kid ice-cream truck that will tour more than 40 libraries over a 30-day period to promote the “Dog Days of Summer Reading.”
The tour will start in Sacramento, CA, on August 3 and conclude in Boston, MA, on August 29, delivering free ice cream to fans as it travels cross country. The tour will include a social media tie-in that chronicles what fans are doing in each city and will offer question-and-answer broadcasts with Kinney at random stops along the way.
Kinney’s work has been widely credited for making reluctant readers excited about books. Since publication of the first “Diary of a Wimpy Kid” book in April 2007, more than 20 million of the books are in print in the United States, and they have been sold in more than 30 countries around the world.
